There is an infinite surplus of options for your mail-piece, and we’re here to help you choose the most effective, and impactful piece while still being cost-effective fitting into your budget. Our mission is to provide you with seamless, easy-to-manage mail campaigns and give you the absolute highest ROI possible.
The do’s and don’ts of mail campaigns:
Do: have an easily identifiable mail-piece that stands out. The options are endless when you want your mail-piece to “pop” in the recipient’s mailbox and not stay in the same “junk mail” pile that doesn’t even get a second look, and goes directly in the trash. You can begin by using higher quality materials such as thicker paper or a heavier envelope, but you can also get very creative by adding in an insert such as a small card that can go on the prospect’s refrigerator or even add a little note on the front of your envelope to increase your open-rates. One of my favorite’s that comes through production is a bright yellow envelope, with a nice thick letter, and a small note stating, “Important information about your home”
Don’t: have a pushy mail-piece, or be gimmicky. You want your potential client to have positive feelings when receiving and viewing your mail piece. Remember this is your initial contact with the recipient, and as with all situations you want to make a great first impression and not turn them off to your company.
Do: Ask for any advice you’d like from our expert sales team. They are experienced in approaching each and every mail campaign individually to brainstorm a mail piece that will give you the highest return on your investment possible, while making each of your mailings easily trackable.
Don’t: attempt to track your ROI without using different reference codes or phone numbers for different lists
Do: Send your direct mail company the highest resolution images possible in order to make your mail-piece strikingly beautiful.
Don’t: Send your direct mail company your mailing list without looking at it first to ensure that your merges are to your exact specifications and doesn’t have incorrect characters such as commas or spacing in odd places in your columns etc.
Don’t: Mail to a single list only one time and then and give up. It can take weeks or even a month or two to begin receiving some really great responses. Any gaps in your mail-campaigns will be felt at a later moment. You do not want to lose your marketing momentum.
Do: Mail to your list at least three times, but no more than six.
Don’t: be afraid to switch up your mail pieces. If not for variety in the mailboxes so that by the 3rd or 4th mailing the recipient is used to your piece.
Do: Have fun with your mailings! create a unique and customized mail-piece that will stand out from the crowd but doesn’t scream “marketing!”. One of the most entertaining parts about being in production is seeing the variety of the mail-pieces that go out the door, and visualizing your own reaction to seeing that mail-piece in your mailbox.
Everest Direct Mail serves small, medium and large businesses with direct mail marketing, postcard printing and mailing as well as thousands of other services such as producing handwritten yellow letters for real estate investors.
By: Maddison Lake