Tag: Yellow Letters

Yellow Letters

The most economical direct mail option for reaching your potential sellers are with Handwritten Yellow Letters.

Handwritten Yellow Letters are produced with no computers, font, or printing processes. Personally written just for the client and mailed in hand addressed envelopes, your letter looks like it came from a friend, not a faceless company. That is where the power comes from, the personal touch! Yellow Letters are created using yellow, pink or white tablet style lined paper, legal pad size, with real handwriting and your message can be read in red, blue, or black ink or a combination of multiple colors. We will work with you to create the right marketing letter for your business goal, one that gets results.

Yellow-Letter marketing has been proven over the years as one of the most effective marketing methods available.  When sending a personalized, handwritten, hand-addressed yellow letter; it is not uncommon for marketers to experience response rates as high as 15%. .  A 15% response rate can inundate you with calls so be sure to be prepared!

Yellow Letters and Handwritten Direct Mail.jpg

The most economical direct mail option for reaching your potential sellers are with Handwritten Yellow Letters.  Handwritten Yellow Letters are produced with no computers, font, or printing processes. Personally written just for the client and mailed in hand addressed envelopes, your letter looks like it came from a friend, not a faceless company. That is where the power comes from, the personal touch! Yellow Letters are created using yellow, pink or white tablet style lined paper, legal pad size, with real handwriting and your message can be read in red, blue, or black ink or a combination of multiple colors. We will work with you to create the right marketing letter for your business goal, one that gets results.

Yellow-Letter marketing has been proven over the years as one of the most effective marketing methods available.  When sending a personalized, handwritten, hand-addressed yellow letter; it is not uncommon for marketers to experience response rates as high as 15%. A 15% response rate can inundate you with calls so be sure to be prepared! It actually works so well that many of the known big timers are using it as well! These are people like Ron LeGrand, Than Merrill, Hunter Paschall and others! Yellow letters truly are one of the most efficient and fastest marketing tools around!

Furthermore, running analytics on your yellow letters campaign is a fantastic idea and should be deeply considered by anyone running this type of Direct Mail campaigns. Tracking and analyzing a stagnant campaign can help shed light on the hold ups, identify the issue and allow you to adjust your yellow letter campaign as needed. Questions to consider when analyzing your campaign include: How many letters are you sending out? How often you send them How long have you been consistently mailing letters How many phone calls are you receiving?How many people are you actually talking to? What are you saying people when you pick up the phone? How many appointments are you running? How many deals are you making?

You will want to send out at least 20 letters per day, 4-5 days a week and for a minimum of at least 3 months. Again, this is where you will want to budget wisely and accordingly to your company’s details. Results will vary from month to month, which is why a minimum of at least 3 months is recommended. Doing it for a full year will give you a much better picture of what your true response rate actually is.

Another crucial notion to mention is this: Answer the phone! Maybe even consider making a commitment to always answering the phone for the first 90 days of your yellow letter campaign. Building rapport and delivering your message are the next important steps to consider once you’re actually on the phone with a potential client. Also consider why they’re selling, what the seller wants from you, and how fast they will sell if you can give them what they want. This will hopefully allow you to start booking multiple appointments. If not, you to need examine what it is you are saying when booking the appointments. Whatever you do and say, make sure it is all in the direction of making them want to book an appointment! Analyzation of your campaign is absolutely key once the wheels are in motion!

Handwritten Yellow Letters

The most economical direct mail option for reaching your potential sellers are with Handwritten Yellow Letters.

Handwritten Yellow Letters are produced with no computers, font, or printing processes. Personally written just for the client and mailed in hand addressed envelopes, your letter looks like it came from a friend, not a faceless company. That is where the power comes from, the personal touch! Yellow Letters are created using yellow, pink or white tablet style lined paper, legal pad size, with real handwriting and your message can be read in red, blue, or black ink or a combination of multiple colors. We will work with you to create the right marketing letter for your business goal, one that gets results.

Yellow-Letter marketing has been proven over the years as one of the most effective marketing methods available.  When sending a personalized, handwritten, hand-addressed yellow letter; it is not uncommon for marketers to experience response rates as high as 15%. .  A 15% response rate can inundate you with calls so be sure to be prepared!yellow-letters

The most economical direct mail option for reaching your potential sellers are with Handwritten Yellow Letters.  Handwritten Yellow Letters are produced with no computers, font, or printing processes. Personally written just for the client and mailed in hand addressed envelopes, your letter looks like it came from a friend, not a faceless company. That is where the power comes from, the personal touch! Yellow Letters are created using yellow, pink or white tablet style lined paper, legal pad size, with real handwriting and your message can be read in red, blue, or black ink or a combination of multiple colors. We will work with you to create the right marketing letter for your business goal, one that gets results.

Yellow-Letter marketing has been proven over the years as one of the most effective marketing methods available.  When sending a personalized, handwritten, hand-addressed yellow letter; it is not uncommon for marketers to experience response rates as high as 15%. A 15% response rate can inundate you with calls so be sure to be prepared! It actually works so well that many of the known big timers are using it as well! These are people like Ron LeGrand, Than Merrill, Hunter Paschall and others! Yellow letters truly are one of the most efficient and fastest marketing tools around!

Furthermore, running analytics on your yellow letters campaign is a fantastic idea and should be deeply considered by anyone running this type of Direct Mail campaigns. Tracking and analyzing a stagnant campaign can help shed light on the hold ups, identify the issue and allow you to adjust your yellow letter campaign as needed. Questions to consider when analyzing your campaign include: How many letters are you sending out? How often you send them How long have you been consistently mailing letters How many phone calls are you receiving?How many people are you actually talking to? What are you saying people when you pick up the phone? How many appointments are you running? How many deals are you making?

You will want to send out at least 20 letters per day, 4-5 days a week and for a minimum of at least 3 months. Again, this is where you will want to budget wisely and accordingly to your company’s details. Results will vary from month to month, which is why a minimum of at least 3 months is recommended. Doing it for a full year will give you a much better picture of what your true response rate actually is.

Another crucial notion to mention is this: Answer the phone! Maybe even consider making a commitment to always answering the phone for the first 90 days of your yellow letter campaign. Building rapport and delivering your message are the next important steps to consider once you’re actually on the phone with a potential client. Also consider why they’re selling, what the seller wants from you, and how fast they will sell if you can give them what they want. This will hopefully allow you to start booking multiple appointments. If not, you to need examine what it is you are saying when booking the appointments. Whatever you do and say, make sure it is all in the direction of making them want to book an appointment! Analyzation of your campaign is absolutely key once the wheels are in motion!

Real Estate Investor Direct Mail

Occasionally we will write about Yellow Letters, the big direct mail product that 10’s of thousands of real-estate investors and home flippers use to attract sellers. There are debates all around the web on when and how to use them, why do they work and are they worth the investment and how can you guarantee it to work for you?

                         

 For a Direct Mail Marketing company such as us, we nestle ourselves between the internet world and the direct mail world, it’s a unique area for us, because real estate investors, our biggest client base, must use deep property based demographics to identify potential home sellers, where-as Google Ad-Words doesn’t have those metrics. But the true question is why do Yellow Letters work for some home flippers and not for others? We might have some answers…

First, not every square mile in the United States is the same. So you can imagine there would be a lot of variables depending on your region. For instance, home investors find certain cities or regions nearly impossible to get any calls from their direct mail campaigns, where-as other regions are ripe for the picking. Smart home investors will deeply research neighborhoods as their primary filter, we recommend neighborhoodscout.com (we have no affiliation), this way you can start plucking out entire zip codes that you don’t want to target, or better yet, pluck out zip 4’s for even smarter targeting.

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Second, the only thing that matters in your mail-piece is the envelope, once they open the envelope, the message takes 3 seconds to receive, they either are interested… or they are not. This is why we print our envelopes using 2400 DPI text, we also recommend real-stamps and other factors to beef up open rates. Also, we highly recommend inserting a business card to make it as easy as possible for someone to call you, after they throw out the letter inside.

Third, focus on your mailing list. Spend 40 hours of analysis on a mailing list with 5,000 names, hand scrub the mailing list yourself. Maybe even have us append your mailing list with life data (income demographics, magazine subscriptions) and other factors that might tell you, “this person will not sell or they will sell”.

I am personally making some videos on this subject coming up and will post those here and on YouTube. Give Nataliya or Casey a call for more info on these subjects if you want to know more sooner.

Get Online Handwritten Yellow Letters Marketing | everestdmm.com

At Everest Direct Mail (everestdmm.com), we have alot of real-estate investor clients, most of them, mail yellow letters to prospective sellers of homes with alot of equity. REI’s have tried postcards, snap mailers, zipper mailers and basic letters, but again and again REI’s come back to mailing yellow letters.

 

These yellow letters can be stuffed into a multitude of different colored envelopes, also boasting legitimate handwritten or chaos font for the return and recipient addresses, optimizing the chance for open rates and a high return on your investment.

The yellow letters mail program is customized to fit each clients’ needs and make every penny count. There are no limiting letter templates that bind you to just two or three content options – meaning no two mailers are alike and your letters are exclusive and one of a kind.

                                         

You have free reign on what you put in your letter, including the type of handwritten font, the color and size of the font, and whatever content and merge fields you’d like to include. This way, you can be sure your yellow letter is unique and will stand out from any other yellow letter mailer.

Everest Mail uses ESC approved recycled paper and we practice green direct mailer recycling standards.

Yellow Letter campaign by Everest Direct Mail & Marketing

At Everestdmm, we have alot of real-estate investor clients, most of them, mail yellow letters to prospective sellers of homes with alot of equity. REI’s have tried postcards, snap mailers, zipper mailers and basic letters, but again and again REI’s come back to mailing yellow letters.

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First, here’s what a letter is: It’s basically a newsprint notepad 8.5 x 11 sheet of paper with handwritten font, along with a handwritten colored envelope with a live stamp.

We have processed “Yellow Letters”  for years for our Direct Mailer clients. We have always wondered why the work and why simple postcard do not work. I explain a little bit in my video above, but here’s what we found out.

 1. The handwriting on the envelope increases engagement and ALWAYS assures someone opens the envelope.

2. The yellow letter SCREAMS uniqueness, so someone is sure to digest the message.

3. The mailing lists are good. This means you are mailing to people that actually MIGHT want to sell their home.

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 The best thing about yellow letters is how inexpensive it really is. It’s faster and cheaper than doing bandit signs on the side of the road. This article is written by Maddison Lake and source is www.everestdmm.com.